World of Warcraft
1. Genre: MMO
2. Content: Colours: Varies from area to area. style: fantasy
3. Construction: Two primary factions, lots of quests, faction vs faction raids, lots of leveling.
4. Codes and conventions: Level and skill system, multiplayer.
5. Modes of address: Tells you "you are the one who will save everyone!" then tells the same thing to all the other players.
6. Target Audience: late twenties, typically male.
7. Constraints: limits of the engine, age rating, amount of people playing at once, amount of attacks.
APB Reloaded
1. Genre: MMO
2. Content: Colours: gray, white, blue, red. style: modern crime.
3. Construction: Two factions, missions appear commonly, criminal activity/ police work.
4. Codes and conventions: Shooting, driving, multiplayer.
5. Modes of address: Tips & early game contacts give basic idea of how to play.
6. Target Audience: late teens - mid/late 20s
7. Constraints: Limits of engine, age rating, amount of players playing at once, amount of gunfire/explosions.
World of Tanks
1. Genre: MMO
2. Content: Colours: green, orange, white, gray. style: 19-20th century tank warfare.
3. Construction: Two teams, 6 factions full of tanks, 15 players per team, click battle then wait for match to be ready.
4. Codes and conventions: Shooting, driving, tanks, explosions.
6. Target Audience: early teens- late 20/30's +
7. Constraints: Limits of engine, amount of gunfire/explosions.
Unit 4: Media Audiences and Products
Monday, 3 November 2014
HA3 Task 2 Identifying Target Audience
It is easy to dismiss video games as pointless activities that only teenagers indulge in. The truth is that the average age of MMORPG players is around 26. In fact, only 25% of MMORPG players are teenagers. About 50% of MMORPG players work full-time. About 36% of players are married, and 22% have children. So the MMORPG demographic is fairly diverse, including high-school students, college students, early professionals, middle-aged home-makers, as well as retirees. In other words, MMORPGs do not only appeal to a youth subculture.
The wide appeal of MMORPGs is all the more striking because of usage data that shows how strong that appeal seems to be. On average, MMORPG players spend 22 hours a week in these environments and usage is not correlated with age. In other words, older players spend the same amount of time playing these games as younger players. Also, the strength of this appeal is further highlighted by the finding that 60% of players report having played an MMORPG for at least 10 hours continuously.
Another caricature of video gamers is that they are solitary hermits, but the data on MMORPG players show that 80% of MMORPG players play with someone they know in RL (a romantic partner, family member, or friend)on a regular basis. Thus, MMORPGs are in fact highly social environments where new relationships are forged and existing relationships are reinforced.
The wide appeal of MMORPGs is all the more striking because of usage data that shows how strong that appeal seems to be. On average, MMORPG players spend 22 hours a week in these environments and usage is not correlated with age. In other words, older players spend the same amount of time playing these games as younger players. Also, the strength of this appeal is further highlighted by the finding that 60% of players report having played an MMORPG for at least 10 hours continuously.
Another caricature of video gamers is that they are solitary hermits, but the data on MMORPG players show that 80% of MMORPG players play with someone they know in RL (a romantic partner, family member, or friend)on a regular basis. Thus, MMORPGs are in fact highly social environments where new relationships are forged and existing relationships are reinforced.
(source: http://www.nickyee.com/daedalus/gateway_demographics.html)
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| (source: Internet Advertisement Bureau UK, Digital Britain:A nation united by digital play.) |
HA3 Task 1 Game Genre and Game Profiles
Genres: MMO
Title 1: World of Warcraft
Image:
Info: World of Warcraft (WoW) is a massively multiplayer online role-playing game (MMORPG) created in 2004 by Blizzard Entertainment. It is the fourth released game set in the fantasy Warcraft universe, which was first introduced byWarcraft: Orcs & Humans in 1994.World of Warcraft takes place within the Warcraft world of Azeroth, approximately four years after the events at the conclusion of Blizzard's previous Warcraft release, Warcraft III: The Frozen Throne.Blizzard Entertainment announced World of Warcraft on September 2, 2001. The game was released on November 23, 2004, on the 10th anniversary of the Warcraft franchise. (source: http://en.wikipedia.org/wiki/World_of_Warcraft)
Title 2: APB Reloaded
Image:
Info: APB: All Points Bulletin is a multiplayer online video game for Microsoft Windows developed by Realtime Worlds and was acquired by Reloaded Productions, which is part of the GamersFirst company. Based in urban sprawls and featuring two factions, Enforcers and the Criminals, players can form sub-groups in either faction and carry out missions. The game design was led by David Jones, who created the original Grand Theft Auto and Crackdown, and was developed by Realtime Worlds. It was released on 6 June 2010 in North America, and Europe. (source: http://en.wikipedia.org/wiki/APB:_All_Points_Bulletin)
Title 1: World of Warcraft
Image:
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| (source: http://mmohuts.com/wp-content/gallery/world-of-warcraft-overview/world-of-warcraft-city-center.jpg) |
Info: World of Warcraft (WoW) is a massively multiplayer online role-playing game (MMORPG) created in 2004 by Blizzard Entertainment. It is the fourth released game set in the fantasy Warcraft universe, which was first introduced byWarcraft: Orcs & Humans in 1994.World of Warcraft takes place within the Warcraft world of Azeroth, approximately four years after the events at the conclusion of Blizzard's previous Warcraft release, Warcraft III: The Frozen Throne.Blizzard Entertainment announced World of Warcraft on September 2, 2001. The game was released on November 23, 2004, on the 10th anniversary of the Warcraft franchise. (source: http://en.wikipedia.org/wiki/World_of_Warcraft)
Title 2: APB Reloaded
Image:
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| (source: http://www.mmobomb.com/file/2011/04/APB-Reloaded-5.jpg) |
Title 3: World of Tanks
Image:
Info: World of Tanks is a massively multiplayer online game developed by Belarusian-Cyprian company Wargaming, featuring early to mid-20th century era fighting vehicles. It is built upon a freemium business model where the game is free-to-play, but participants also have the option of paying a fee for use of "premium" features. The focus is on player vs. player gameplay with each player controlling an armored vehicle, which may be a Light, Medium or Heavy tank, tank destroyer, or self-propelled gun. Assault Guns are referred as Tank Destroyers. Tankettes as light tanks and super-heavy tanks as heavy tanks. World of Tanks debuted as an eSports game at the World Cyber Games 2012. (source: http://en.wikipedia.org/wiki/World_of_Tanks)
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| (source:http://worldoftanks.eu/dcont/fb/media/april2013wallpaper/ru_april_2560x1600.jpg) |
Monday, 20 October 2014
HA2 Task 1 Games Production for Audiences
The last of us
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| (http://assets.ign.com/thumbs/userUploaded/2014/8/27/20823568_lastofusreviewmimig2-1409174630479.jpg) |
1.
Genre (what
type or category of games are they?): Action-Adventure, survival horror.
2.
Content: Apocalyptic, gloomy, dark colours, worn down, america, atmospheric.
3.
Construction: Fighting, surviving, killing, depth-linear, follow story.
4.
Codes and
conventions: Emotional, cut-scenes, drama, hero/quest, antagonist, time, life, ammo.
5.
Modes of address: Informal, Intimate.
6.
Target Audience: 18+, male+female, 16-25.
7.
Constraints: Violence.
Just Dance
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| (http://86bb71d19d3bcb79effc-d9e6924a0395cb1b5b9f03b7640d26eb.r91.cf1.rackcdn.com/wp-content/uploads/2013/07/just-dance-2014-songs-list.jpg) |
1.
Genre: Rhythm, fitness, simulator.
2.
Content: Bright, colours, dancing, happy.
3.
Construction: Dancing, mimic, shadow.
4.
Codes and
conventions: No story, dancing.
5.
Modes of address: Guide/interface
6.
Target Audience: All ages.
7.
Constraints: PEGI.
Monday, 29 September 2014
HA1 Task 2 Applying Audience Research Techniques
I did two (2) surveys about GTA V, a quantitative and a qualitative. Here are the results.
GTA V Quantitative Research Results
Q1: What is your sex?
Male Female
80% 20%
Q2: What is your age?
12 and under 13-17 18-24 25-45 45-65 65+
0% 90% 10% 0% 0% 0%
Q3: What category of gamer are you?
Hardcore Casual Non-gamer
50% 50% 0%
Q4: Are you in:
Employment Education Training
0% 100% 0%
Q5: Where do you live?
Northern Ireland Scotland Wales North East North West Yorkshire and the Humber
0% 0% 0% 100% 0%
East Midlands West Midlands East of England South East South West
East Midlands West Midlands East of England South East South West
0% 0% 0% 0% 0%
Q6: Have you played GTA V?
Yes No
90% 10%
Q7: Which console did you play it on?
Xbox 360 PS3 N/a
60% 30% 10%
Q8: GTA is a great game.
Strongly agree Neutral Strongly disagree N/a
50% 20% 20% 10%
GTA V Qualitative research results
Do you like the look/style of the game?
It’s ok.
I like it.
It could be better.
I think it’s great.
Yeah.
What aspects of the game-play do you enjoy most?
The driving.
Stealing things.
Flying planes.
Causing lots of mayhem.
Shooting things.
Which is your favorite protagonist, Trevor, Franklin or Michael and why?
Trevor, he’s crazy.
Michael, he has slow-mo shooting.
Franklin, he is a good driver.
Trevor, he can go invincible for a bit.
Michael, he is moody.
What would you do to improve the game?
More cars.
Better graphics.
More guns.
Better AI.
An achievement for running over an animal.
Conclusion:
90% of people played gta v.50% liked it, 40% didn't/were nutral, 10% havn't played so have no oppinion.
Most people liked commiting crimes/causing damage in it.
Trevor and Michael are the most popular protagonists.
Someone thought the look/style of the game could be better.
Suggested improvements were: More cars, better graphics, more guns, better AI and an achievement for running over an animal.
Monday, 15 September 2014
HA1 Task 1 – Audience Research Techniques
Quantitative research is yes/no answers represented in numbers (90 people said yes...), fractions (9/10 agree...) and percentages (90% of people like...).
The advantages of Quantitative research are:
- You can understand lots of information easier.
- you can find out what a lot of people like.
The disadvantages of Quantitative research are:
- You can not get more info than yes/no or multiple choice questions.
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| Example of quantitatice audience reseach (http://www.flurry.com/sites/default/files/blog-images/GameType_byAge_andGender-resized-600_0.png) |
Qualitative research is about opinions and more complex replies than yes/no, like: "I liked this because of this." or "My favorite is this.".
The advantages of Qualitative research are:
- More detailed answers than yes/no.
The disadvantages of Qualitative research are:
- Large amounts of information are too varied to properly understand and display.
Electronic Arts carried out a form of qualitative research called a form group using mothers who were asked to respond to the then new Dead Space 2 in 2011. This was really a form of innovative marketing, as EA thought that their game would sell even more if mums hated it. Here is the website analysing the campaign. (source: http://hau4.blogspot.co.uk/)
(subject from a form group http://hau4.blogspot.co.uk/)
Audience profiling is finding out what groups of people like what.
the NRS Social Grade is based on occupation.
the NRS Social Grade is based on occupation.
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| Example of Psycographics (http://www.parkerassociates.com/Emailers/Psychographics-ConsumerBehaviorGroups.gif)
Geodemographics is about where people are and what it is like. For example it might be a rich area where people are wealthy or a poorer area with crime and violence.
|
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| Example of Geographics (http://www.newzoo.com/wp-content/uploads/Newzoo_Global_Games_Market_PerRegion_2013E_tn.png) |
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