Monday, 29 September 2014

HA1 Task 2 Applying Audience Research Techniques

I did two (2) surveys about GTA V, a quantitative and a qualitative. Here are the results.

GTA V Quantitative Research Results

Q1: What is your sex?
Male Female
80%     20%
Q2: What is your age?
12 and under     13-17 18-24     25-45    45-65     65+
        0%              90% 10%       0%       0%        0%
Q3: What category of gamer are you?
Hardcore     Casual Non-gamer
    50%           50%  0%
Q4: Are you in:
Employment      Education Training
       0%                  100% 0%
Q5: Where do you live?
Northern Ireland   Scotland Wales   North East   North West  Yorkshire and the Humber
           0%                       0% 0% 100% 0%
East Midlands   West Midlands  East of England  South East  South West
         0%                      0% 0% 0% 0%

Q6: Have you played GTA V?
Yes   No
90%  10%
Q7: Which console did you play it on?
Xbox 360     PS3        N/a
     60%        30%       10%
Q8: GTA is a great game.
Strongly agree      Neutral Strongly disagree N/a
        50%               20%                20%                10%      

GTA V Qualitative research results

Do you like the look/style of the game?
It’s ok.
I like it.
It could be better.
I think it’s great.
Yeah.

What aspects of the game-play do you enjoy most?
The driving.
Stealing things.
Flying planes.
Causing lots of mayhem.
Shooting things.

Which is your favorite protagonist, Trevor, Franklin or Michael and why?
Trevor, he’s crazy.
Michael, he has slow-mo shooting.
Franklin, he is a good driver.
Trevor, he can go invincible for a bit.
Michael, he is moody.

What would you do to improve the game?
More cars.
Better graphics.
More guns.
Better AI.
An achievement for running over an animal.

Conclusion:

90% of people played gta v.
50% liked it, 40% didn't/were nutral, 10% havn't played so have no oppinion.
Most people liked commiting crimes/causing damage in it.
Trevor and Michael are the most popular protagonists.
Someone thought the look/style of the game could be better.
Suggested improvements were: More cars, better graphics, more guns, better AI and an achievement for running over an animal.

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